Creative Brief
This is an example of a creative brief done for the case study company Kelston Marketing in Southlake, TX. This will brief will illustrate: project details, goals/objectives, audience, competition, communication points/mediums, design preferences and contact information. This brief will help in dictating marketing messages, goals, company history and reference points.
Digital Ad Media Plan
This digital media plan delves into campaigns built for the case study company Kelston Marketing in Southlake, Texas. It consists of various campaign strategies including: broad, targeted, intention-based and newsletter sponsorships. It can be beneficial to help organize content, establish goals, and track campaign performance.
Advertising Goals & Projections Video Pitch
This Advertising Goals & Projections Video Pitch goes into goals and projections for the case study company Kelston Marketing in Southlake, Texas. It consists of various campaign strategies including: broad, targeted, intention-based and newsletter sponsorships. This pitch looks into goals for a 30-day period of average transaction value (ATV), conversion rate (CR), and exposures (E) as well as projections for revenue and costs.
Strategic Ad Campaign Budget
Here is the excel over some of the covered projections in the video. This excel sheet covers the goals for a 30-day period of average transaction value (ATV), conversion rate (CR), and exposures (E) as well as projections for revenue and costs for the campaigns in the video.
Conversion Optimization Strategy
Here is the PDF conversion optimization strategy that includes landing page elements, conversion funnel optimization, and a testing plan.
Social Marketing With Rob 