Keyword Analysis
Using AI/SpyFu this is a keyword analysis for Kelston Marketing from an SEO standpoint. Kelston doesn’t run any PPC for the brand. While Kelston may not offer PPC services for clients it would be good for Kelston to run PPC along organic efforts. This is a list looking into the recommended keywords using SpyFu. Insights are included on who are the organic competitors are vs. who the paid search competitors are.
PPC Campaign Pitch
Looking at Kelston Marketing this pitch focuses on a PPC campaign including a proposed budget, time-frame, and project ROI.
Site Architecture for Search Rankings
Kelston needs to a strong website architecture fixing: flat website architecture, broken internal links, external links (#, relevance, anchor text, broken links), duplicate content problems, orphaned pages, canonical redirects and unfinished pages being indexed. The below is a plan to help address that.
Local SEO
Local Search is becoming more important each day. This is a look at what Kelston can do to ensure presence in local search results.
Social Marketing With Rob 