Buyer Persona Identification
Focused on reaching customers, in this multimedia presentation I tackled the buyer persona for case study company Kelston Marketing in Southlake, TX. The purpose of identifying a buyer persona is to have an appropriate message that reaches the appropriate audience by understanding audiences, marketing strategies and aligning teams. Below is my identification for Kelston Marketing:
Social Ad Competitive Analysis
Honing in on getting customers to act this analysis compares two different social media advertisements and the effectiveness. As case study company Kelston Marketing in Southlake, TX didn’t have any paid advertisements I chose to analyze The Matchbox Studio and LeadOrigin. See below:
Behavioral and Contextual Targeting Analysis Paper
Converting customers is what ensures R.O.I. This paper evaluates the effectiveness of both behavioral and contextual advertising. It also looks into the practical applications of marketing campaigns and impact on consumer privacy. View here:
User-Generated Marketing
Engaging with customers is critical. This multimedia presentation dives into user-generated marketing by examining the case study company Kelston Marketing in Southlake, TX. Topics examined can include: evaluation of current UGC strategies, benefits of strategic UGC and optimized recommendations. See here:
Social Marketing With Rob 