Digital Marketing Plan

Executive Summary

This Digital Marketing Plan (DMP) is prepared to give case study, Kelston Marketing, a clear and practical roadmap for strengthening its online presence and supporting its business goals. The plan lays out how a more focused digital strategy can help Kelston reach the right audiences, build stronger engagement with potential clients, and turn that attention into long-term relationships and measurable growth. To support these goals, the plan outlines several key objectives: improving Kelston’s visibility in search results, creating a more consistent and effective social media presence, enhancing the usability and clarity of the company website, and setting up analytics tools that make it easier to track what is working. These objectives are based on an evaluation of Kelston’s current digital footprint, a review of industry trends, an understanding of client behavior, and an analysis of how competitors position themselves online. The strategies recommended in this plan include targeted SEO improvements, thoughtful and branded content development, optimization of both paid and organic social media, stronger email communication, and updates to the website that prioritize user experience (UX). Together, these tactics form an integrated approach that supports Kelston’s larger marketing goals. By putting this plan into action, Kelston Marketing can strengthen its digital foundation, build more meaningful relationships with its audience, and position itself for sustained growth in a competitive marketplace.

Disclaimer

This Digital Marketing Plan (DMP) is a component of my Master of Science program at Full Sail University. This graduate program culminates with a comprehensive Digital Marketing plan for a student-selected case study organization. While my coursework utilizes a real organization, it is not directly reflective of or approved by them.