Personas, Goals and Strategy
This analysis is a development of personas, (influencer, fan, and customer), with business goals through marketing efforts, and a strategy to reach them.
Ambassador Outreach
This analysis is a strategic look into ambassadors for the case study company Kelston Marketing in Southlake, TX. Ambassador outreach will analyze ambassador outreach through means of establishing: selection criteria, means of identifying, identities and fit to the Kelston brand.
Influencer Outreach
This analysis is a strategic look into influencers for the case study company Kelston Marketing in Southlake, TX. Ambassador outreach will analyze ambassador outreach through means of establishing: selection criteria, means of identifying, identities and fit to the Kelston brand.
Ambassador Plan
This is a deep dive into the brand ambassador program with an established plan. This will explore goals, buy-in, management, program incentives, and the launch.
Ambassador Measurement Plan
This plan is an example of a way to establish measurements present to an executive team over the brand ambassador program. This plan is the selling point on the overarching concept with steps to make it happen.
Social Marketing With Rob 