Press Release
This is a press release for Kelston based on a pseudo event. The topic is newsworthy – relevant to Kelton’s audience and timely. It is not a blog post or an “about” page. The purpose is to have journalists new media and legacy media write a story about this pseudo newsworthy event that is the focus of the press release. It aims to align with the interests of the journalists audience, so they will write a story about the press release.
PR Distribution Strategy
This is a multi-channel distribution strategy for Kelston. This includes distribution analysis, social, media-focused research and a brief timeline.
Crisis Management Case Study: Sky Mavis
This video takes a look at the PR nightmare that happened with Sky Mavis (Darknet Diaries EP 147: Tornado). It takes a look at how I would approach a PR nightmare by stepping into the shoes of the PR Manager.
Social Marketing With Rob 