Marketing Research Paper
Using a company selected for analysis, then approved by the board, this paper set the precedence for the overall digital marketing plan. This paper is the marketing research paper for Kelson Marketing in Southlake, TX. This is no way affilliated with that company but mearly done for research purposes. This paper takes a look at the company through: organization & product, company history, mission statement, target market, P.E.S.T.E.L. and SWOT analyses.
Click Fraud Presentation
The goal of this presentation is to highlight the challenges associated with click fraud in pay-per-click advertising and the potential impact it can have on advertisers.
This multimedia presentation explores:
1) What is Click Fraud?
2) In-House Solutions
3) Third-Party Apps
4) Justifications for Investigating
5) Call to Action
“In this presentation, Robert Warren explores the growing threat of click fraud, a deceptive practice that drains digital advertising budgets through fraudulent clicks generated by bots, scammers, cybercriminals, click farms, and even competitors. He explains how click fraud can severely impact a business’s finances, ad performance, and return on investment—ultimately risking job losses and company failure. Citing alarming statistics from Juniper Research, Robert highlights that click fraud accounted for 22% of all digital ad spend in 2023—an $84 billion loss—and is projected to reach $172 billion by 2028 if unaddressed. To combat this, Robert introduces in-house strategies like monitoring traffic patterns, IP addresses, and conversion rates, as well as leveraging free ad fraud detection tools. He also presents third-party software solutions such as ClickCease and ClickGuard, emphasizing the importance of trialing different options to find the best fit for protecting your advertising investment. The call to action is clear: take proactive steps now to prevent click fraud before it undermines your marketing success.” Text description generated with the assistance of ChatGPT, a language model developed by OpenAI (2025).
Competitor Website and Digital Strategy Analysis
This scorecard identifies key competitors to the chosen company of Kelston Marketing in Southlake, TX. It takes a look into the digital landscape as well as reflecting on key SWOT analysis of the company.
Social Marketing With Rob 